Ennovi

Interplex, an electromechanical manufacturer that had spent 60 years making bespoke interconnect solutions for the medical, IT, and OEM markets, saw an opening in the 2023 EV boom to spin out a new brand rather than keep operating under its existing tier-1-supplier identity. The problem was positioning: Interplex wanted to leap-frog the traditional tier 1 supplier role and work directly with OEMs on bespoke-to-print battery and drivetrain solutions, which meant it needed a distinct name and brand rather than a line extension. The resulting brand, Ennovi, was built through strategy and naming work, then expressed through CGI and animation rather than conventional photography—fitting for a company selling engineered components that are hard to photograph compellingly. The case page itself is structured around a 'Boring / Not boring' framing: it states the plain functional description of the business, then the more ambitious repositioning ('an EV partner helping the world electrify faster'), before showing a series of before/after image pairs and three video reels that presumably demonstrate the new visual system in motion.