Shaping the way we live - Skanska
Global Brand Identity. Designed by Nordid
The screens
Skanska, a global construction and development company founded in Sweden over 135 years ago, worked with NORD ID on a new global brand identity built around the positioning 'The knowledge and foresight to shape the way we live.' The line was designed to reflect Skanska's values and to stress the impact of every decision the company makes. From it, the agency developed the 'Shaping' design concept, which draws on construction, shapes, precision, innovation, and distinct architectural references. The aim was to tell Skanska's story within what the page calls a predominantly traditional industry. The scope is extensive: global brand strategy, visual identity, brand portfolio architecture, a custom typeface, art direction, iconography, a digital design system, digital brand experience, an interior design concept, 3D creation, and a brand hub. The case is shown through a long run of alternating video and still assets, letting the identity be seen in motion and in application.
The strength here is a single, well-chosen idea carrying a very large system. 'Shaping' is both a verbal positioning and a literal design device, tying the company's role in building to the shapes and architectural references in the visuals. That coherence is notable across a scope this wide, spanning a custom typeface, digital design system, interior concept, and 3D work, and it gives a conventional construction brand a distinctive, ownable look.
Skanska is described on the case page as a global player in construction and society. It was founded in Sweden more than 135 years ago and has since become an iconic brand worldwide. The page does not go into its specific markets, services, or customer segments beyond this heritage and global-scale framing.
This work was created by NORD ID, a branding agency with offices in Stockholm and Copenhagen. Its role on this project ran from brand strategy and portfolio architecture through visual identity, custom typography, digital design systems, and interior concepts. That range suggests a specialty in end-to-end identity work for large, established global brands.
